Social Media is at once surreal and extremely real.

On the surreal side, you don’t owe it or any of us anything. Nor does what it gives you count for anything on its own.

On the real side, it is exactly like real life with busy, busy people trying to live their lives as best they can. These people don’t have time for everything or everyone. They have massive personal challenges (that can’t be shared – see my thoughts on surreal). They feel tremendous pressure from an increasingly interconnected yet impersonal world that they hardly recognize.

My tip to artists is to be yourself and share what you do in a real – authentically you – way that is motivated by what motivates the real and authentic you. Just like in real life, most will walk on by, but the right ones will not. And some will follow you anywhere.

Or said in a better and brilliant way by Howard Thurman, “Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.”