You Hold the Power of Music
I hope you know the power you hold in your ability to create music. If not, watch this video.
Why Players, Singers, and Songwriters MUST Market Themselves to Succeed in Music
A week ago I posted my favorite quote from the late Peter Drucker: “A business enterprise has two basic functions: marketing and innovation” That day I wrote how to Innovate Your Way to Music Career Success. Today we’ll discuss the importance of marketing for...Build Your Music Career by Building Up Others
Compliments “I can live for two months on a good compliment.” – Mark Twain There’s no question people long to know they’re appreciated. There’s also no question that compliments are rare, especially good ones. Even Mr. Twain said,...In Music You’re Never NOT Marketing
By definition, your fans, customers, fellow musicians, club owners, supporters, or other people are known as your market and therefore your words,equipment, interactions, relationships, appearance, attitude, work, mannerisms, integrity, passions, interactions, self-respect, and playing are by definition, your marketing.
WIIFM Radio and Your Music Career
Whether your customers are fans, producers or other musicians, they often complicate your life because they do odd and unpredictable things. If you are basing your life and music career on them – which you are – it’s important to know what they want.
