I was introduced to a band called Koopa last night through a business blog that I regularly read. A couple of things caught my eye about the post.
First, it was written to question the existence and usefulness of marketing departments by asking what it is they actually do. After some general thoughts on the subject, the author used the music business to prove their point by talking about Koopa. It’s predicted that they will be in the Top 40 in the UK this week as an unsigned band (a term that I suspect will slowly disappear from our lexicon, or be replaced with something else). The point was made that music businesses argue that they are useful and needed because of their marketing expertise.
Which leads us to the second item of interest:
“When asked if their success would faciliate their obtaining a record
deal, the lead-singer of Koopa asked “What could a record company do
for us that we can’t do ourselves?””
I don’t have an answer. Do you?
