What do you make of the Amazon’s plans to sell DRM free music in partnership with EMI? CNET has a great article that gives insight into what your customers think, and isn’t that what really matters?
“DRM is kind of a moot conversation,” said Malmberg, who bought her
last CD from Amazon in December. “The record labels are trying to
control something that’s totally out of their control. People can
access songs now regardless of DRM. It doesn’t help.”
Elise Malmberg is a 44 year old woman who shares over 500GB of music with husband Joe Gore. Here’s her final comment:
“Ultimately I don’t think digital music will be a primary product …I think it will be a value-added thing that’s used to
sell other products.”
I think she’s 100% right. Music used to be the product, now it’s the beginning of an interaction. What that interaction is is up to you. What do you want it to be? What do your fans/customers want it to be? What’s sustainable and realistic?
These are difficult questions that only you can answer. But realize the tremendous opportunity you have. You can form the answer any way you want. In fact, the more the answer is unique to you, the more success you’ll find.
Like I always say: be you.
