Run out today – don’t walk – and get the February issue of Fast Company. The cover story is all about Musictoday, a company that handles the behind the scenes customer relationship management for a majority of today’s top artists. Two things of note:
One, the article mentions the fact that John Legend, one of Musictoday’s artists, used to work for Boston Consulting Group, a firm my company hired this past year. I’ll research more on his career, but I’m willing to bet he’s using every bit of his “real world” knowledge and experience to build his career.
Second, Musictoday’s goal is to allow artists to succeed without major labels and they are currently filling many niches that used to be filled by labels – the future of music is here now folks.
Be sure to run out and get a copy. Enjoy.
