In a press release on Yahoo Finance today, Digimarc Corporation announced “announced a new agreement to license its patents to Media Sciences International (MSI), a global market leader in providing digital watermarking solutions and services to the music industry.”
What caught my eye and imagination was this:
“The watermark content identifier can also enable promotional applications such as linking the copy of the music to the most up-to-date promotional material for the authorized recipient.”
I’m glad to finally read an article about the application of technology to move the music industry FORWARD by being beneficial to the listener. Very cool idea.
