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How To Reach Millions of Music Fans

by | Jul 23, 2007 | Blog, Marketing

With the death of the big music company all but complete, you may be wondering how in the world you’ll reach the millions of fans you need to succeed. Fast Company has some ideas and I’ve added my thoughts on local versions to start your thinking: Link up...

9 Reasons NOT to Play Music on the Road

by | Jul 19, 2007 | Blog

Just in case you thought living on the road was all glory: Seeing the exotic, fun and/or romantic spots of the world without your friends, buddies or lover. Backstage food like the “Italian Feast” that ended up being pizza and the “Mexican...

10 Reasons to Play Music on the Road

by | Jul 17, 2007 | Blog

I’m on the road this week with my job – two nights in Lafayette and two nights in New Orleans. It’s reminded me of the joys of life on the road:Getting paid while seeing the country (or world)Experiencing great foodPicking future vacation...

Hearing Loss Is Real

by | Jul 12, 2007 | Blog, The Industry

The New York Times has an article worth passing along. It’s entitled “The Day the Music Died” and it’s about hearing loss. Not the most fun subject, but one well worth it.

Are You A Rocker or a Jazzer?

by | Jul 12, 2007 | Blog, Marketing

In “Are You a Jazz Marketer,” Nedra Weinreich brings us insight into building long term success by comparing the differences between “Rock Stars” and “Jazz Musicians.” By comparing the flash in the pan rising and falling of rock...