by Steve Grossman | Sep 4, 2006 | Blog, The Industry
Being a major proponent of advancing your career through developing yourself in non-artistic areas such as people skills, marketing, branding, sales and financial literacy, I am also aware that you might become the classic “jack of all trades and master of...
by Steve Grossman | Sep 4, 2006 | Blog, Marketing
You are never NOT communicating. A couple of weeks ago, I wrote about the importance of your words. That post was specifically about conversations, but today I want to talk about the bigger picture, and discuss branding. There are plenty of definitions all over the...
by Steve Grossman | Aug 18, 2006 | Blog
Another post from Fast Company related to the music business (The Arts) reveals two things:1 – the music business is RIPE for change as evidenced by the fact that it’s being talked about everywhere. 2 – Talked about may not be the right word because...
by Steve Grossman | Aug 17, 2006 | Blog
As I’ve said here, here and here, there is radical change going on in the music industry (in all of The Arts for that matter). And in those posts, I’ve stated my belief that the traditional music industry businesses have totally missed the boat. This...
by Steve Grossman | Aug 15, 2006 | Blog, Marketing
What are you saying when you talk about yourself? When you talk about what you do? Are you saying anything worth hearing? More importantly, are you saying anything worth acting upon? Words matter. And if you’ve been able to get the attention of someone important...
by Steve Grossman | Aug 12, 2006 | Blog, The Industry
Just saying a quick hello to the awesome and talented group that I hang with these days. I’m fortunate to be involved with an artistic and supportive community of folks who continually push me to be better – as a writer, player, and most importantly, a...
