by Steve Grossman | Jul 30, 2006 | Blog, Career
Check out this recent post from Robert Kiyosaki for a taste of why I try to read everything he writes. Ever since I read Rich Dad, Poor Dad, I’ve been a huge fan of this multimillionaire’s writing. I find him easy to understand because he approches...
by Steve Grossman | Jul 30, 2006 | Blog, Marketing
There’s a complex theory about word of mouth talked about over at Daily Fix that I’ll try to simplify here: WOM = O x U x S(C) – told you it was complex. Stick with me though, because it’s kinda cool and since word of mouth is the most potent...
by Steve Grossman | Jul 30, 2006 | Blog
When I was first married, my wife was quite impressed with the fact that I graduated from the University of North Texas with a degree in music. I told her to not be too impressed because I knew that I would never get a gig because of a degree. Soon after, on a trip...
by Steve Grossman | Jul 30, 2006 | Blog, The Industry
If I had to choose the one reason for my failure in the music business, it would be that I believed talent was enough. As I’ve written before, and will again and again I’m sure, talent (and skill) is not enough to make you a success. Tom Asacker has...
by Steve Grossman | Jul 30, 2006 | Blog, Marketing
Every industry has overused words. Words that are so common that they don’t mean what they used to mean or have simply come to mean nothing at all. Avoid these words, especially if you’re talking about yourself. Over at Business Week, I read about five...
by Steve Grossman | Jul 25, 2006 | Blog, Marketing
The internet is spawning hundreds of new ways to make money every day and you can be a part of it. All you need is an alertness and an openness to change. Ever heard of iStockphoto? It’s a website full of amateur, and some professional, photographs available for...
