by Steve Grossman | Jul 17, 2006 | Blog, Marketing
Here’s an interesting post about the proliferation of additional stuff you can market in the digital age. “When Robbie Williams’ last album was released three years ago there were 10 bits of content: the album package itself, a few singles, and...
by Steve Grossman | Jun 30, 2006 | Blog, Marketing
If there’s one thing I passionately believe about the music business it’s that it’s radically changing every day. The old business model is simply unsustainable in our interconnected, global world, and new models are coming and going at lightning...
by Steve Grossman | Jun 28, 2006 | Blog, Marketing
Once again, Seth has another great point for you musicians. Succeeding in the music business is not about being the best. I know that sounds like heresy because of the hours and hours you’ve spent honing your craft. However, as I wrote on the subject of talent,...
by Steve Grossman | Jun 28, 2006 | Blog, Marketing
“Success is not a result of spontaneous combustion; you have to set yourself on fire” Neil Peart, drummer-“Rush”
by Steve Grossman | Jun 16, 2006 | Blog
From pfsk.com: “A global microbrand is simply a business, which would be small or unsustainable in a local community or even nationwide, but can be big business when it can reach customers world wide through the internet and serve them efficiently.” Think...
by Steve Grossman | Jun 16, 2006 | Blog
Came across this site the other day. It’s a school called Powercord Academy and it’s cool for several reasons: One, it’s totally focused on today’s music. While there are faults with that, it also makes a lot of sense. As a drum teacher it...
